The Research Case for Corporate Social Responsibility

image “High performance and high integrity are good for the bottom line.” In a new section of the Essential Knowledge Project, Robert L. Heath, Ph.D., and Lan Ni, Ph.D. make the case for corporate social responsibility (CSR) based on existing research. While social responsibility may be a timeless concern, the topic began receiving serious management policy discussion during the 1950s. One way or another, all such ...

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Is Public Engagement the Future of Public Relations?

Richard Edelman, president and CEO of Edelman, argues that case in the inaugural event of the University of Maryland’s Grunig Lecture Series, sponsored by the Institute for Public Relations. Edelman believes that communications strategy and programming must be fundamentally reassessed today, in light of forces such as: the collapse of trust in financial institutions, a global rise in government intervention, the growing rich/poor divide, dispersion of authority/influence, and the morphing of ...

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Jolly Good Fellows with a Purpose

image We announced this week the first class of Institute for Public Relations Research Fellows. They will be inducted at the Annual Distinguished Lecture & Awards Dinner, November 5 in New York. With all the research commissions, conferences and councils supported by ...

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Toni Muzi Falconi: From Personal to Organizational Influence

image “I think that PR has always been about relationships, but it has changed fundamentally in that relationships have almost become the primary responsibility of a PR practitioner-and it’s not just with the Wall Street Journal or New York Times-it’s relationships with everyone who has a significant influence on the reputation of your company. I think it’s great for the function, for t ...

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A Professional’s Guide to Guest Lecturing

image This new book by Tom Martin – Executive in Residence, Department of Communication, College of Charleston – offers just what the subtitle says: what corporate communicators need to know about sharing their life experience with tomorrow’s leaders. Tom’s passion for his long career in corporate communications as well as his new career in the classroom illuminate this readable, informative, and per ...

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Sorrell and Harris Headline Institute Classic

Sir Martin Sorrell, Group Chief Executive of WPP image, and Steven J. Harris, Vice President of Global Communications for General Motors, will headline the Institute for Public Relations’ Annual Distinguished Lecture & Awards Dinner. The November 5 event will be at The Yale Club in New York City. Sir Martin Sorrell’s speech will be titled, “Public Relations: The Story Behind a Remarkable Renaissance.” The Ale ...

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Tom Martin: A Few Good Men

image This column appeared in PRWeek, July 21, 2008, and is reproduced with permission. Anyone who has spent time lately in college classrooms speaking to students in public relations and communication disciplines has seen first-hand an unmistakable trend. The field is finding it increasingly difficult to attract male s ...

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Swerling and Gregory: From Generally Accepted to Best Practices

image (The following provides insights on USC Annenberg’s fifth Gap Study, available free through a link below.) In 2002 the head of global communications at a Fortune 50 company lamented to us, “I have no real idea of what my budget should be because there are no real benchmarks. That’s true of many other aspects of managing the communications function.” ...

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