Measuring the Impact of PR on Consumer Brand Perception
In a time of constant digital innovation, the media environment today has introduced a new ability for consumers to broadcast their opinions about companies on global platforms. Social media in particular allows for content to circulate quickly and consistently. Perhaps most significantly, news stories can travel at a more rapi
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PR Leaders are Pretty Average | Plank Center Report Card 2017
What’s your leadership grade? The Plank Center Report Card 2017 suggests leadership in public relations is average (C+), and it’s not improving.
In 2015 the Plank Center for Leadership in Public Relations and Heyman Associates produced its first Report Card on PR Leaders. Leaders earned passing grades for the five
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The Impact of the Financial Crisis Still Lingers: 2016 Makovsky Wall Street Reputation Survey
This post appears courtesy of Makovsky. The full study can be found here.
Nearly a decade has passed since the 2008 financial crisis, but its impact remains present in the minds and balan
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Disrupting the Function of Internal Communication: A Global Perspective
The internal communication profession faces turbulent times and the role of IC practitioners may well be at a turning point. Caught between multiple increasing challenges brought about by the impact of technology, the convergence and integration of communication disciplines and over-riding agendas like employee engagement and advocac
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The Facebook Files: Machine Learning and Fake News Continues
This post appears courtesy of LexisNexis and the author Thomas Stoeckle, the Head of Strategic Business Development at LexisNexis Business Insight Solutions.
Just days after recording our latest musings last week on the challenges and opportunities surrounding big-small data, with multiple references to Facebook
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Journalism Credibility Crisis | Cision 2017 State of the Media Report
This post appears courtesy of Cision. The full study can be found here.
With the rise of “fake news,” fact-checking and overall circulation of misinformation, a major trend presented itself in Cision’s 2017 State of t
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Examining Internal Social Media from an Integrated Marketing Communication Perspective
Internal social media (ISM), also referred to as enterprise social media, serve as critical communication channels for employees to share information and build internal relationships across organizational departments and geographical locations (Madsen & Verhoeven, 2016). Drawing upon previous research on social media and
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Eight Steps to Prepare for that “Tweet” that Comes out of Nowhere
How prepared are you if you come under social media attack? If a certain someone posts a defamatory tweet about you, your company or your products are you prepared to do anything about “it”? And in what ways can you best prepare?
This was a subject at the recent ...
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What Does it Take to Break the Silence in Teams: Authentic Leadership and/or Proactive Followership?
Author(s), Title and Publication
Guenter, H., Schreurs, B., & van Emmerik, IJ. H. (2017). What does it take to break the silence in teams: Authentic leadership and/or proactive followership? Applied Psychology: An International Review, 66(1), 49-77. DOI: 10.1111/apps.12076
Summary
While leadership may help break the silence in teams, this may not be equally true for all employees. Behavioral plasticity theory suggests that individu
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Social Exchange and Sense of Community in Intranets: How do Group Norms Affect Internal Communication Behavior?
I’m fascinated by the process of communication inside companies. Each workplace has its own community ethos that online tools can amplify or erode. Social networking platforms in the workplace include instant messaging, blogs, bulletin boards, chatrooms, and listservs. Although the technologies and formats vary, these tool
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