Hispanic/Latino Study In Institute Baseline Series

“Baseline Study on Diversity Segments: The U.S. Hispanic Latino Market,” a new Institute paper by Rosanna Fiske, associate professor at Florida International University, provides a data-rich look at what research says about these audiences. The U.S. Hispanic/Latino market is now the largest minority segment in the country. Specifically, there are nearly 45 million Hisp ...

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website Judi Poker Online Deposit Termurah

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Kirk Hallahan: Thinking Inside the Box

Kirk Hallahan, professor at Colorado State University, is the recipient of the 2007 Pathfinder Award for outstanding scholarly contributions to professional knowledge. Hallahan, a former practitioner with 19 years of experience, has focused his recent research on the application of online technologies to public relations practice. Here he summarizes much of what he has learned into four observations. 1. Public relations activities cannot be segregated from an organiz ...

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What We Think We Know About Technology and PR

John V. Pavlik’s new paper, “Mapping the Consequences of Technology on Public Relations,” explores what research tells us about the impact of digital, networked technology on our work. Anecdotal learning – from case studies to water-cooler conversations – is important. But sometimes we need to ask about the real research base for things we think we know. Pavlik breaks ...

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Mark Weiner: Beyond ROI

This article originally appeared in Bulldog Reporter’s Daily ‘Dog. For more information, visit http://www.bulldogreporter.com/dailydog/. Since the dawn of public relations, PR people have sought to compute the link between PR and return-on-investment, primarily in the form of a PR-to-sales connection. Now, through new technologies and an advanced form of statistical analysis known as marketing mix ...

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Ken Makovsky: What Today’s CEOs Can Do For Tomorrow’s Leaders

Think about all the issues that face CEOs at major companies: everything from ethics, safety and diversity in the workplace to environmental sustainability and regulatory compliance … all on a global scale. Failure to successfully manage such issues can cost a company its profitability or even its ability to survive. The challenge is compounded by the fact that the world can change in a minute. With the advent of the internet any single person on a mission among any of a CEO’s const ...

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Sean Williams: Does Internal Communication Measurement Have to be Quantitative?

Many PR people take a pass at the entire concept of measurement for a simple reason. Blind, rank fear. They don’t know how, or they fear their research won’t hold up to leadership scrutiny. We hear “measurement” and immediately are assailed by unhappy memories – math homework, the tyranny of columns of numbers, complicated algebra. Heavens, it’s why a fair number of us wound up in PR – the warm embrace of words, the freedom of expression unbound by arithmetic rules, the lack of one, ...

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The Fork in the Road to PR Research

Management wants data. How can anybody think otherwise in a business world ruled by six sigma, key performance indicators, balanced scorecards, dashboards and ROI. Yet studies continue to show that many public relations practitioners still do not use research to plan and measure their work. Lack of time and budget are often cited as reasons, despite the availability of low-cost (even no-cost) research methods. A ...

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