Your Share of Media Coverage

“Exploring the Link Between Share of Media Coverage and Business Outcomes,” the second of two papers by Angie Jeffrey (VMS), David Michaelson (David Michaelson & Company), and Don Stacks (University of Miami), builds on an earlier work that may be familiar to regular readers of this column ...

Read More...
Share this:

Measuring Social Media

“A new blog is created about once every two seconds. New videos are posted to YouTube even more frequently. Virtually everyone with a computer (98%) goes on line to search for information before making a purchase. Video search is taking over text search as the most popular form of searching. Politicians, marketers, and individuals are embracing new forms of social networking…at unprecedented levels.” So says Katie Paine (KD Paine & Partners, and member of the Commission on PR Mea ...

Read More...
Share this:

When the Boss Talks, What’s It Worth?

When the boss talks, what’s it worth to the company? Marianne Eisenmann (Determinus, Chandler Chicco Agency) and Katie Paine (KDPaine & Partners) have authored a new paper entitled “Measuring the Effectiveness of Speaker Programs.” It offers tools and methods for doing just that. Speaking opportunities are often sought by executives who want to profile their organizati ...

Read More...
Share this:

What Research Says: Advertising vs. PR Effectiveness

Rejoice. You can now cite proof that a media placement has the same effectiveness as advertising. But not more than that – at least not yet. In a new Institute-sponsored study entitled “Exploring the Comparative Communications Effectivess of Advertising and Media Placement,” David Michaelson (David Michaelson & Co., LLC) and Don W. Stacks (University of Miami) designed an experiment to test a long-held, oft-re ...

Read More...
Share this:

Katie Paine: Black Box to Lucite

As measurement is increasingly seen as a requirement for communications professionals rather than a “nice-to-have,” the number of different methodologies and techniques to measure results has proliferated. Now that the tipping point seems to have been reached and measurement is appearing on almost everyone’s to do list these days, its time to move beyond “any measurement is good measurement” to the stage where CEOs, clients and agencies aren’t just demanding “measurement” but rather de ...

Read More...
Share this:

Institute Research Award Comes to Big Apple

The New York Chapter of the Public Relations Society of America has issued a call for entries for the 2007 Big Apple Awards. This year for the first time, the Institute for Public Relations will present a “Best Use of Research, Measurement and Evaluation Award.” Big Apple winners in every category will automatically be eligible for the additional research award, which will be judged by members of the Institute’s Commission on PR Measurement & Evaluation. The Big Apple Awards progra ...

Read More...
Share this:

The Business Impact of Media Volume

Most public relations practitioners intuitively believe in the power of media coverage to create the awareness, knowledge, interest and intent that is needed to achieve desired behaviors by target audiences. But how much media coverage is needed to affect change, and is more really better? And before you say yes, when and where have you seen it proved? A new Institute paper by Angie Jeffrey (VMS), David Michaelson (David Michaelson & Company), and Don Stacks (University of ...

Read More...
Share this:

The Professional Bond

The Professional Bond: Public Relations Education for the 21st Century is required reading for anyone who thinks that public relations professionalism matters: practitioners, educators, students and university administrators. This new report marks the fifth time that such curriculum guidelines have been issued. It is the work of the Commission on Public Relations Education, which includes representatives of 12 professional and ed ...

Read More...
Share this:

Tom Martin: Getting Measured for Three Hats

I recently wrote a column for PRWeek in which I discussed some of the issues involved in developing tomorrow’s leaders in PR and communication. In the column, I noted that what I find too often in college students and young practitioners is a serious gap in the fundamental knowledge of how business works. I am currently serving as vice chair of the Advisory Council to the College of Charleston’s Department of Communication. As a result of this involvement, as well as the gues ...

Read More...
Share this:
css.php