The 8th North American Summit on Measurement

image More than 70 public relations professionals, academics and measurement experts gathered in Portsmouth, NH on October 6-8 for the Institute’s 8th annual Summit on Measurement. If you want the links and highlights, visit the social media hub created for the event by ...

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When is CSR a manifestation of corporate lip service and political correctness?

[Editor’s Note: In PR education, NYU believes that its Master of Science in Public Relations gives communication professionals an important, differentiating credential in the competitive landscape. NYU’s School of Continuing and Professional Studies, working in conjunction with executives from companies including some represented on the IPR Board of Trustees, has crafted a curriculum that includes a “Capstone course.” It requires students to produce a major pap ...

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Writing a Better Research RFP

The fall semester begins. Another cohort of strategic public relations master’s students at The George Washington University enters my applied research course, which focuses on integrating research into practice. One of the assignments they will endure involves developing a detailed RFP (request for proposal) for research services. ...

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Never Waste a Crisis

image On the heels of the Tiger Woods scandal last April and only days before the BP rig explosion and oil spill, the Economist ran a story calling attention to the fact that brand-threatening scandals are becoming a regular feature of the corporate landscape. This, the Economist sai ...

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IPR Website Survey Results

In order to better understand the user requirements of the Institute for Public Relations website, our partner Prescient Digital Media conducted an online survey with IPR users and key stakeholders during early June. I say “many thanks” to the 120 people who completed the survey. The feedback provides a holistic view of our current website and its potential future state, from the user perspective. This feedback wil ...

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The Barcelona Declaration of Research Principles

The Barcelona Declaration of Research Principles Barcelona Declaration of Measurement Principles slides (PDF) A new declaration of standards and practices to guide measurement and evaluation of public relations was discussed in Barcelona this week and adopted by delegates attending at the 2nd ...

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“Strategic Brinksmanship”

I’ve been reminded over past days how truth and accuracy in information are under assault – and of the obligation that each of us has to fight back. Harris Diamond, CEO of Weber Shandwick, characterized the situation in a commencement speech: “The new paradigm holds that everything is opinion, everything is relative, and everything is spin. Information is in the eye of the communicator. The assumptio ...

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Trends in Trust – A Call to Action

image CEOs look to us – look to you – to be, if not the smartest person in the room, certainly able to make some very serious judgments often under crisis circumstances when there is a great deal on the line. We have to approach that responsibility with a great deal of humility and understanding, and research helps. That’s what Don Baer s ...

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Social Media Use by Journalists Good for the PR/PA practice?

image Social media surveys are a dime a dozen these days and with good reason. Social media are hot in the public relations and public affairs profession. Practitioners at all levels want to know how to use them for publicity, marketing, sales, reputation management, crisis communications, and more. And judging by the PR/PA M&A agency business, firms ...

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“Global Reach; Regional Leadership”

That’s the theme – and ambition – of Indonesia’s public relations community, which hosted a regional conference Feb. 2-4 in Jakarta for the International Public Relations Association (IPRA). There were 162 delegates from 23 countries attending. The Institute for Public Relations and its mission of PR research, measurement and evaluation had a high profile with this multi-national but mostly-Asian audience. Among the takeaways: MISSION ACCOMPLISHE ...

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