Steve Cody, Peppercomm’s co-founder and CEO, knows how competitive the public relations industry is, especially for recent communications graduates. New public relations pr
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In January 2016, Bruce Berger, Ph.D., professor emeritus, University of Alabama, and research director of The Plank Center for Leadership in PR, posed the question ‘Does Organizational Communicatio
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In a January blog post, thoughtful communications scientist Bruce Berger asked a great question: “Does Organization Communication Research Matter?” While I agree with astronaut Neil Armstrong that “research creates knowledge,” I similarly subscribe to the w
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The practice of Public Relations is approaching a crossroads in its relationship with the marketing function – a crossroad not dissimilar to the 1990s when the Integrated Marketing Communications (IMC) concept was first introduced.
Although many profess
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The contingency theory of conflict management has established that organizations adopt a public relations stance, or general position (accommodative or advocative), towards various publics based on a variety of internal and external factors.
Turning the contingency continuum on its head and using it as a tool for evaluati
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Frank Ovaitt, CEO Emeritus of IPR, reflects on the development of PR research in honor of IPR’s 60th Anniversary.
A good ex-CEO keeps a low profile. So you haven’t heard much from me since I retired from IPR almost a year ago. Plus I’m fully engaged in a small farm in Kentucky that my wife and I bought
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Why do we prefer one company over another? While it’s easy to think that good pricing, an innovative marketing campaign and high-quality products are enough motivation, they’re not. We want more in 2016.
When it comes
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The release of “Beyond the Hype: The Hard Work Behind Analytics Success,” a study by the MIT Sloan Management Review and SAS Institute, reveals a significant and continued decline in the percentage of organizations reporting gained competitive advantage from analytics. Despite the decline in competitive advantage, most managers are still optimistic about the potential of analytics within their co ...
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“Sign the petition telling Amazon CEO Jeff Bezos to reject Trump’s sexism, racism, and xenophobia. Stop selling Trump products,” reads the message in my inbox from women’s rights group UltraViolet. The message goes on to note that Macy’s, Serta, NBC, and NASCAR have all done the right thing; that is, “Dump Tru
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