Prepared by IPR Measurement Commission Members Mark Weiner, CEO of PRIME Research, and John Gilfeather, Executive Vice President of Koski Research. Each year, hundreds of public relations professionals compete for the recognition and rewards that come with winning industry awards. As professionals seeking to ...
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The post appears courtesy of The Economist Group and Peppercomm and the full study can be found on their website, here. Most executives prefer traditional forms of new media such as text instead of video and audio when making business decisions, according the latest research in The Economist Generational Content Marketing Study. ...
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This guest blog post is written by one of authors of the Top Three Paper Awards from the 2016 International PR Research Conference.
Based on survey data from more than 1,600 PR practitioners working in communication departments of organizations across 40 European countries, t
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The new CCO. What changes have impacted the CCO (Chief Communications Officer), and how does one define the new CCO? Why is the CCO potentially the most valued “seat” at the C-suite table? Read ahead for some answers from Jon Iwata, senior vice president, marketing and communications at IBM, who recently spoke at a Makovsky seminar. ...
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“Do you think that there is a place for me in public relations?”
At least once a semester, I receive this question from students. The last person to ask this question was an African-American male student who had neve
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This blog post appears courtesy of The Arthur W. Page Society and the release of their white paper “The New CCO: Transforming Enterprises in a Changing World
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While public relations and marketing executives aspire to have a seat among the C-Suite, the most senior executives in a company, evidence from a new study published in the ...
The old adage that “perception is reality” is particularly true in online reputation management. Practitioners know that what’s said online, true or not, frequently influences the public’s perception of their client. Online image cultivation and maintenance has become part of almost all public relations practic
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This post appears courtesy of University of Massachusetts Dartmouth. The full study can also be found on their website.
Instagram usage increased
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