Selfies Instead of Handshakes: Burson-Marsteller Study Shows How World Leaders Set Themselves Apart on Instagram
This post appears courtesy of Burson-Marsteller and the full study can also be found on their website, here.
When it comes to Instagram, Barack Obama and his team
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Trends in Internal Communication: Generational Shifts, Internal Social Media & Engagement
As Millennials continue to enter the workforce and begin to assume management roles, Baby Boomers are retiring. These generational shifts demand internal communication professionals make major adjustments in how they communicate.
Millennials are expected to comprise 75% of the workforce by 2025 (Deloitte, 2014), and according to internal communicators I interviewed, they have different communication expectations.
My recent study of this topic was published in the latest edition of ...
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The Evolution of Social Media Research
Marcia DiStaso, Ph.D. and director of the Social Media Research Center, reflects on the development of social media research in honor of IPR’s 60th Anniversary.
In 2006, MySpace was the most popular social networking site in the United States. Facebook had fewer than one million users, and few orga
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Don’t Read This or I May Have to Disclose It
A recent decision by an ethics commission in New York is a bad idea built on a flawed concept. And it may foretell new regulatory challenges facing communications and government affairs professionals.
In late January, the New York State Joint Commission on Public Ethics (JCOPE) ...
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The Five R’s of Creating a Personal Brand
How many people will you meet in the course of your lifetime? Estimates out there range from 75,000 – 100,000 people. Could be more. Of course the depth of those interactions also range but think about it this way…each person you meet and interact with throughout the course of yo
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Wake Up and Smell the Outcomes
The year 2015 was a huge one for PR Measurement. The Barcelona Principles were updated from their initial unveiling in 2010, “Measurement Week” was expanded to a full “Measurement Month” and we finally solved the #1 pain point keeping people up at night – ROI. Ok… maybe the last one i
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There Is Nothing as Practical as a Good Public Relations Theory
In a previous post, “Time to Reinvent the Wheel for PR Education,” I delved into the International Public Relations Association (IPRA) archives and featured their Wheel of Education model.
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Dictionary of Public Relations Measurement & Research, Third Edition, Russian Translation
The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into Russian by Katerina Tsetsura, Ph.
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The Rules, Regulations, and Risks of Social Media for Financial Institutions
The release of the 2013 Federal Financial Institutions Examination Council Guidance on Social Media Risk Management b
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