Trends in Internal Communication: Generational Shifts, Internal Social Media & Engagement

As Millennials continue to enter the workforce and begin to assume management roles, Baby Boomers are retiring. These generational shifts demand internal communication professionals make major adjustments in how they communicate. Millennials are expected to comprise 75% of the workforce by 2025 (Deloitte, 2014), and according to internal communicators I interviewed, they have different communication expectations. My recent study of this topic was published in the latest edition of ...

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The Evolution of Social Media Research

60th Marcia DiStaso, Ph.D. and director of the Social Media Research Center, reflects on the development of social media research in honor of IPR’s 60th Anniversary.  In 2006, MySpace was the most popular social networking site in the United States. Facebook had fewer than one million users, and few orga ...

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Don’t Read This or I May Have to Disclose It

Untitled design A recent decision by an ethics commission in New York is a bad idea built on a flawed concept. And it may foretell new regulatory challenges facing communications and government affairs professionals. In late January, the New York State Joint Commission on Public Ethics (JCOPE) ...

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The Five R’s of Creating a Personal Brand

The Five R’s of Personal Brand (1) How many people will you meet in the course of your lifetime?  Estimates out there range from 75,000 – 100,000 people. Could be more.  Of course the depth of those interactions also range but think about it this way…each person you meet and interact with throughout the course of yo ...

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Wake Up and Smell the Outcomes

Wake Up and Smell the Outcomes The year 2015 was a huge one for PR Measurement. The Barcelona Principles were updated from their initial unveiling in 2010, “Measurement Week” was expanded to a full “Measurement Month” and we finally solved the #1 pain point keeping people up at night – ROI. Ok… maybe the last one i ...

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