The year 2015 was a huge one for PR Measurement. The Barcelona Principles were updated from their initial unveiling in 2010, “Measurement Week” was expanded to a full “Measurement Month” and we finally solved the #1 pain point keeping people up at night – ROI. Ok… maybe the last one i
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In a previous post, “Time to Reinvent the Wheel for PR Education,” I delved into the International Public Relations Association (IPRA) archives and featured their Wheel of Education model.
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The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into Russian by Katerina Tsetsura, Ph.
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The release of the 2013 Federal Financial Institutions Examination Council Guidance on Social Media Risk Management b
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Video courtesy of Burson-Marsteller In honor of public relations legend Harold Burson’s 95th birthday, IPR is releasing exclusive footage of the icon presenting, “The Dilemma of Unrealistic Expectations,” from its December 2015 PR Leadership Forum. Mr. Burson explains how organizations need CEOs of a higher caliber because of the rise of technology. He also talks about his past experiences and how they helped shape his career as co-founder of the largest public relatio ...
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Bruce Berger, Ph.D. and research editor of the Organizational Communication Research Center, reflects on the development of organizational communication in honor of IPR’s 60th Anniversary.
IPR’s Commission on Organizational Communication launched its ...
All years are interesting historically. When you look back on them, you always discover something you’d forgotten or didn’t know that surprises or astonishes, especially among the “firsts” that occur.
In 1956, for example, the year I
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Data and its accompanying insights are having a profound impact on the value and efficacy of both marketing and corporate communications at the C-Suite level in organizations today.
The real benefit is that analytics provide a roadmap for more precise communications – i.e., moving from a Coverage model to an Influence mod
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Today, PR pros are called upon to do more than media relations, internal communications, or speech writing. We’re expected to be trusted advisors: professionals whose counsel reflects the wisdom of diverse experiences and keen insights. In an era of “Big Data” and social media, we’re expected to be sophisticated in how we measure our wor
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