Will Robots Take My Job?

Alexander LaskinAt the 2014 IPR Research Symposium in New York City’s beautiful Yale Club, one of the discussions focused on the future of technology and how this affects the practice of public relations. One of the trends was automation – robots taking jobs from humans. Of cour ...

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Moving Past Coverage: How to Measure Your Social Media Program

Ask any communications practitioner what the measure of success is for their campaigns, and most often the response will be a list of well written coverage pieces, shared aggressively across social channels. Ask any marketer what the measure of success is for their campaigns, and they will reply with a litany of metrics. Guess what, social media pros — you’ve been doing it wrong. It is time to measure like a marketer. Define Your Goals Before launching a measurement progr ...

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The Value of Being Uncomfortable: How We Can Learn from Events at the University of Missouri

Mundy_Dean02-263x263My partner Tim and I are both in higher education. I research issues of diversity and minority advocacy in public relations. He is an American historian, researching the U.S. south. We’ve had the opportunity to work for several universities in different parts of the country, from Iowa, to North Carolina, South Carolina and now ...

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10 Ways to Create a Corporate Culture for Employee Engagement

MenLinjuanRita_SpotlightOn September 22, 2014, the largest global IPO in history was marked by the $25 billion value of Alibaba Group. Even though I left the company seven years ago, I was proud and excited the moment the bell rang. Earlier this summer, I interviewed one of the co-founders of Alibaba Group, who had started an investme ...

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Don Stacks

What’s the Relationship between Social Media ROE and Business ROI?

Don Stacks What does Return on Investment (ROI) have to do with social media? This is an important question. To date no one has conducted research that takes social media communication and links it to publicly-traded business success. That, however, has now changed with the publication of Measuring the Impact of Social Media o ...

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Four Ways to Deliver Higher Value Through Higher Performance

New insights on how communications teams can deliver higher value by leveraging talent. What is high performance for a communications team? A decade ago, the answer might have included statements about “extensive publicity,” “stunning graphic design” or other communications-based outcomes. But the nature and practice of communications has changed dramatically in recent years. And, at the same time, CEOs have come to expect more tangible business valu ...

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Divergent in the World of Social Media

This blog post is a part of the Social Science for Social Media Research Center at the Institute for Public Relations. tomConvergence As a public relations scholar researching social media and teaching an introductory communication course at the University ...

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