Will Robots Take My Job?
At the 2014 IPR Research Symposium in New York City’s beautiful Yale Club, one of the discussions focused on the future of technology and how this affects the practice of public relations. One of the trends was automation – robots taking jobs from humans. Of cour
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Moving Past Coverage: How to Measure Your Social Media Program
Ask any communications practitioner what the measure of success is for their campaigns, and most often the response will be a list of well written coverage pieces, shared aggressively across social channels. Ask any marketer what the measure of success is for their campaigns, and they will reply with a litany of metrics. Guess what, social media pros — you’ve been doing it wrong. It is time to measure like a marketer.
Define Your Goals
Before launching a measurement progr
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Discovering a Trajectory Toward a More Diverse PR Profession
In 2012, we received one of several grants from the Public Relations Society of America Foundation to identify and explore the opportunities and obstacles to career advancement reported by young African-American and Hispanic PR practitioners. Relat
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The Value of Being Uncomfortable: How We Can Learn from Events at the University of Missouri
My partner Tim and I are both in higher education. I research issues of diversity and minority advocacy in public relations. He is an American historian, researching the U.S. south. We’ve had the opportunity to work for several universities in different parts of the country, from Iowa, to North Carolina, South Carolina and now
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10 Ways to Create a Corporate Culture for Employee Engagement
On September 22, 2014, the largest global IPO in history was marked by the $25 billion value of Alibaba Group. Even though I left the company seven years ago, I was proud and excited the moment the bell rang. Earlier this summer, I interviewed one of the co-founders of Alibaba Group, who had started an investme
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What’s the Relationship between Social Media ROE and Business ROI?
What does Return on Investment (ROI) have to do with social media? This is an important question. To date no one has conducted research that takes social media communication and links it to publicly-traded business success. That, however, has now changed with the publication of Measuring the Impact of Social Media o
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What the 2016 Presidential Race Tells Us about Social Media Measurement
As the 2016 Presidential race heats up, I thought it would be a good time to examine what this election cycle can tell us about PR measurement. In particular, I will focus on what the race tells us about social media measurement by presenting five takeaways from the candidate’s metrics.
We’re still fresh off the l
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Four Ways to Deliver Higher Value Through Higher Performance
New insights on how communications teams can deliver higher value by leveraging talent.
What is high performance for a communications team?
A decade ago, the answer might have included statements about “extensive publicity,” “stunning graphic design” or other communications-based outcomes.
But the nature and practice of communications has changed dramatically in recent years. And, at the same time, CEOs have come to expect more tangible business valu
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Divergent in the World of Social Media
This blog post is a part of the Social Science for Social Media Research Center at the Institute for Public Relations.
Convergence
As a public relations scholar researching social media and teaching an introductory communication course at the University
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Volkswagen’s Transnational Crisis │ In Full-Speed Mode
For 15 years, I studied transnational crises from a theoretical perspective, which I have come to refer to as cross-national conflict shifts (CNCS). In that time, I never experienced a corporate crisis – caused by the decisions and actions of a global corporation – as full-blown a
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