On September 22, 2014, the largest global IPO in history was marked by the $25 billion value of Alibaba Group. Even though I left the company seven years ago, I was proud and excited the moment the bell rang. Earlier this summer, I interviewed one of the co-founders of Alibaba Group, who had started an investme
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What does Return on Investment (ROI) have to do with social media? This is an important question. To date no one has conducted research that takes social media communication and links it to publicly-traded business success. That, however, has now changed with the publication of Measuring the Impact of Social Media o
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As the 2016 Presidential race heats up, I thought it would be a good time to examine what this election cycle can tell us about PR measurement. In particular, I will focus on what the race tells us about social media measurement by presenting five takeaways from the candidate’s metrics.
We’re still fresh off the l
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New insights on how communications teams can deliver higher value by leveraging talent. What is high performance for a communications team? A decade ago, the answer might have included statements about “extensive publicity,” “stunning graphic design” or other communications-based outcomes. But the nature and practice of communications has changed dramatically in recent years. And, at the same time, CEOs have come to expect more tangible business valu ...
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This blog post is a part of the Social Science for Social Media Research Center at the Institute for Public Relations.
Convergence
As a public relations scholar researching social media and teaching an introductory communication course at the University
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For 15 years, I studied transnational crises from a theoretical perspective, which I have come to refer to as cross-national conflict shifts (CNCS). In that time, I never experienced a corporate crisis – caused by the decisions and actions of a global corporation – as full-blown a
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Last July, I attended my second International Public Relations Research Symposium or better known as BledCom. Located in Bled, Slovenia, the symposium is a fairly small and intimate experience with speakers from around the world. This year’s conference theme was “Sleeping (with the) media,” an intrigu
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What are the expectations and attitudes Americans have towards large companies? What are their perceptions of business relationships and how can large firms build and maintain the public’s trust? Are there some sectors more favored than others? These questions are important for large corporations to fully understand what
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Last week one of our Trustees and three members of the Measurement commission, participated in the PR News Measurement Hall of Fame Twitter Chat in celebration of AMEC’s Measurement Month. Linda Rutherford, VP for communications and outreach at Southwest Airlines joined Mark Weiner, ...
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In my previous blogs, I discussed how employees help create strategic value in top-performing companies. The strategic value of employees lies in them becoming “self-fulfilling oracles,” and encouraging this transformation. Employees are not only keen pr
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