What’s one topic that can be overlooked as an important matter to career success? Leisure! The value of leisure is very high, and that is why people look so fondly toward the weekend. But realize, too, that weekends alone are not usually enough. One recent study published in ...

This blog post introduces the winning case study of IPR’s first annual Social Media Case Study Competition that will be published in the next issue of the Research Journal of IPR to be released in the next few weeks. ...

In the United States, we can publicly develop campaigns related to mental illnesses such as depression. Powerful and moving testimonials from family members, friends, and doctors of persons living with depression can each provide awareness for campaigns. Personal stories on the travails and succe ...

The second semester of my MBA experience at SMU’s Cox School of Business included marketing, decision modeling, cost accounting, microeconomics, and, well, a big dose of quantitative envy.  Good thing I enjoy crunching numbers, but all this analysis underscored for me some challenges – and opportunities – we have a ...

The proliferating digital platforms are at the heart of today’s global economy. According to a study by Adobe, 66% of marketers feel digital is critical to their company’s success and yet less than half feel highly proficient in digital marketing. The European Union will announce a wide-ranging probe into how big technology companies such as Google, Amazon and Facebook use the ...

This is the second in a two-part series regarding the state of leadership in PR. Communication leaders earned their highest grade in our ...

The Behavioral Communications research program is sponsored by ExxonMobil, Public Affairs Council, Mosaic, and Gagen MacDonald.​ This is the third blog in a three-part series that launches IPR’s Behavioral Communications research program. Each week focused on a different asp ...

This is the first in a two-part series regarding the state of leadership in PR.  Communication leaders are crucial strategic assets in their organizations and the profession, but how are they performing? How much do they engage in work and trust their organizations? Are they satisfied with their jobs? Do their work cultures support or impede effective communications? The Plank Center for Leadership Public Relations and Heyman Associates examined these issues in a recent surv ...

According to Gallup’s State of the Global Workplace report conducted in 142 countries, only 13 percent of employees say they feel engaged at their workplace. Engaged employees have a certain level of emotional investment and willingness to create value for their organizations. This, rather disheartening result means tha ...

The post was originally featured in the Spring 2015 issue of The Public Relations Strategist. Despite ongoing debates over research in public relations, a few steadfas ...