A few months ago, I authored a column for PR News entitled “Prioritizing Stakeholders for Public Relations.” The article was based on work by Dr. Brad Rawlins of Brigham Young University to synthesize a new model for prioritizing stakeholders in a way that is especially relevant for communications managers: by communication strategy. According to Rawlins, advocate stakeholders should be approached with action-oriented mes ...

Earlier this month at London’s historic Reform Club, Bill Nielsen (retired Corporate Vice President for Johnson & Johnson and past Chair of the Institute for Public Relations) delivered the International Distinguished Lecture to a sell-out crowd of European public relations leaders. Nielsen believes that the public relations profession itself needs a core statement of wh ...

To multiply, or not to multiply. That is the question. No, wait, it’s two questions. Is there evidence to support the existence of PR multipliers? And if not, are we hurting our own credibility by claiming such? This week’s Conversations column introduces a new paper (free on the Institute website) by Mark Weiner, president of Delahaye, and Don Bartholomew, senior vice president of MWW Group. In “Dispelling the Myth of P ...

This week’s Conversations column introduces a new research paper by Robbin Goodman, Executive Vice President and Partner, Makovsky + Company. Goodman argues a strong case for corporate blogging as an emerging public relations and business tool. But the case that she makes stands in stark contrast with the other thrust of her paper – which provides the most complete published review of findings from the Makovsky 2006 Sta ...

If you are visiting the Institute for Public Relations website, if you are reading this as an email update to Institute friends and supporters, or if you attend events like our Summit on Measurement in September… There’s something special about you as a public relations practitioner, educator, student, researcher or client. That is your commitment to and respect for what we call the science beneath the art of public relations ...