Why Debunking Myths About Vaccines Hasn’t Convinced Dubious Parents
IPR Board Member Christopher Graves leverages the day-to-day challenges faced by internal and external communicators and what can be learned from the vaccine wars. This article first appeared in the Harvard
...
Read More...
[osd_social_media_sharing]
Top Ten Public Relations Research Insights of 2014 from the IPR Board of Trustees
IPR’s Director of Research Dr. Sarab Kochhar worked together with the IPR Board of Trustees to compile the Top 10 Research Insights of 2014.
For the first annual edition of the Top Ten Research Ins
...
Read More...
[osd_social_media_sharing]
Future of PR and Communications in a Big Data World
With each discussion around ‘Big Data’, the term gets redefined and its importance in business processes and outcome reaffirmed each time. But this blog post is neither to define what Big Data is nor to recognize the importance of Big Data in the business world. My post summarizes a recent study of Big Data practitioners
...
Read More...
[osd_social_media_sharing]
Why Big Data Matters to Public Relations
In a recent post on IPR’s LinkedIn Forum, Forrest Anderson, Independent Consultant and founding member of IPR’s Measurement Commis
...
Read More...
[osd_social_media_sharing]
What You Should Know About Location-Based Services
This is a blog post sponsored by the Social Science for Social Media Research Center at the Institute for Public Relations.
Toward the end of 2014, I had the opportunity to spend a week with Asif Khan, founder and president of the L
...
Read More...
[osd_social_media_sharing]
Observations of a First-Semester MBA Student
I’ve been a long-time proponent of business education for public relations majors, and this year I took the ultimate dive and became an MBA student myself. That’s right: In addition to chairing Communication Studies at SMU, I’m also an Executive MBA candidate in our Cox School of Business. Why would I do such a
...
Read More...
[osd_social_media_sharing]
Public Relations and Business Acumen: Closing the Gap
As the public relations industry evolves, the need for greater business acumen among professionals working in all levels of the field – not just the chief communication officer (CCO) or agency CEO – has never been more important. To be a strategic partner to the C-suite and clients requires an in
...
Read More...
[osd_social_media_sharing]
Media Coverage of an Organization in Crisis and Its Impact on Employees
What is the impact of media coverage of an organization on its employees? Does the impact increase at the time of an organizational crisis? Recent research shows that employees are affected by media coverage on a critical issue about their employer and the effects may vary based on three factors.
Interviews of employees from 14 different
...
Read More...
[osd_social_media_sharing]
Does Ethical Leadership Communication Engage Employees?
Does ethical leadership communication engage employees?
The simple answer is—YES! But how? Leadership is a nested influence in an organization that affects organizational culture, structures, communication climates, systems, and the attitudes and behaviors of empl
...
Read More...
[osd_social_media_sharing]
Social Media Highlights of IPR’s 53rd Distinguished Lecture & Awards Dinner
Experience IPR’s Trustees Research Symposium and 53rd Distinguished Lecture & Awards dinner through the eyes of social media. Our attendees featured relevant research findings from presentations on employee communication; megatrends of future crises; public relations and neuroscience; and the global challenges for communication leaders.
...
Read More...
[osd_social_media_sharing]