Companies spend enormous resources and time rallying stakeholders to win their support. However, companies might do better by spending at least some of this time focusing on a group that is in their own back yards: their employees.  The statements of employees, compared to those of executives and others, are gene ...

Last month, leading communicators gathered in New York City at the PRSA and PRIME Research Strategic Corporate Communications and Research Conference to share how public relations professionals can improve their return on investment by using strategic research approaches. The speaker lineup featured several Institute for Public Relations (IPR) representatives. GE Uses Research to Protect Reputation, Enhance Culture & ...

Wikipedia and the field of public relations have long had a challenging relationship. As one of the top websites in the world, Wikipedia plays a large role in defining and shaping corporate reputations. Unfortunately, due to bad actors over the years, Wikipedia has a policy that requires public relations and communications professionals to go through pr ...

You own your Facebook, LinkedIn, and Twitter accounts right? After all, it’s your pictures, your name, and your connections. However, recent lawsuits show that ownership of social media accounts is not as clear-cut as commonly thought. Organizations increasingly argue they have a proprietary interest not only in social media accounts associated with ...

Are you engaging employees? Is your function driving internal understanding, alignment and action? Organizational change is constant, which makes employee communications more important than ever in driving business results. That’s the good news—there’s a real need for your services. Here’s the tough part, th ...

In my earlier post, “Networks and the Complex Role of PR – Part I,” I wrote about network analysis and how public relations has often been left out of the stakeholder management mainstream literature. Focusing on communicative networks and the governance of relationships within the network organization, I offered the concept of “communicative equations” as a way PR m ...

In 1956, a young public relations professional made a cold call to an aspiring Chicago businessman who owned a few hamburger stands. More than 50 years later, people all over the world know that once fledgling restaurant chain as McDonald’s, and it remains one of the largest clients of the GolinHarris public relations firm. Earlier this month, the Institute for Public Relations and Arthur W. Page Society co-hosted the two-day Public Relations Leadership Forum at GolinHarris headquarters in ...

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First published in The Measurement Standard, this is an interview by Editor Bill Paarlberg with David Geddes, Managing Director of Geddes Analytics and past Chair of the IPR Measurement Commission of the Institute for Public Relations. He is Chair of the Coalition for Public Relations Research Standards, the gr ...

Information technology is affecting every aspect of our lives. The question that remains is –- how does it shape and change us? Or doesn’t it? Are the digital media just new channels for the same old conversations, or do they have a more profound influence on the way we relate to one another? Most importantly, are the new generations born in this different, digital environment significantly affected by it and therefore different from their parents’ generation? Many authors believe that toda ...