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Resolved: Whether in internal communication, PR measurement or strategic communications, we will be fearless, ruled by the right thing to do rather than the facile, easy or merely expedient. Therefore: As experts in ...

For the first time in its 58-year history, the Institute for Public Relations (IPR) is hiring a director of research.  Starting July 1, Sarabdeep “Sarab” Kochhar will lead our research programs, serving as chief strategist and counselor to the Board of Trustees on research matters, and primary IPR spokesperson on research and h ...

Yesterday on IPR’s “Research Conversations” site, former Institute Trustee Lynn Brown posted an article enticingly titled “PR, Behavioral Economics & School Cafeterias.”  I loved the piece – and thanked her in a Comment for adding a new, personal story to our storehouse of Behavioral PR stories. Behavior, behavior, behavior.  The PR business is ...

The following post is from Forrest Anderson’s blog, Reputation, Research, Relationships and Messages. Additional comments and tips are strongly encouraged.  Surveys, when done properly, are a great way to gather the kind of information you can use to create communications campaigns that achieve business objectives. They are based on real information and ...

As PR professionals, we are always facing the next campaign to change the hearts and minds of our constituencies, and indeed, we are always looking for ways to be more effective in changing the behaviors of our target audiences. Tak ...

The European Communication Monitor (ECM) is an annual longitudinal trans-national survey of European communications professionals, first carried out in 2007. It describes itself ...

Back in 2010 IPR published this post written by me titled, “Global Stakeholder Relationship Governance.” Four years later, Palgrave Macmillan has just published this new book, “Global Stakeholder Relationships Governance: An Infrastruc ...

My first dabble in collaboration on a global scale with stakeholders came with the Global Alliance for Public Relations and Communication Management (GA) tackling the issue of ethics by researching whether a global code of ethics was fe ...

Determining how to best handle Wikipedia entries when you are in public relations remains challenging. Wikipedia articles continue to load at the top in search results as Wikipedia remains the sixth most popular website in the world. This makes it a site not to be ignored, and the impact of Wikipedia can be ...