2006 – The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This second edition covers an expanded number of terms, with input from a broader group of scholars and research experts.
This is a Gold Standard paper that has been selected by the Commission on Public Relations Measurement & Evaluation for its expert contribution to the theoretical structure of measurement and evaluation. These preeminent papers have become part of the core curriculum for public relations practitioners, clarifying, systematizing and informing the way we think about research, measurement and evaluation.
Dictionary of Public Relations Measurement and Research, Second Edition
Prepared and edited by Don W. Stacks