Public Relations Leadership Forum – NYC

 October 29, 2018 - October 30, 2018

 APCO Worldwide, 360 Park Avenue South, 11th Floor, New York , NY

RSVP

Co-sponsored by IPR, Page Society and PR Council.

The Public Relations Leadership Forum is a two-day seminar for high-performing, mid- to senior-level managers and executives at Global 1000 companies and public relations agencies to strengthen their leadership development. The 2018 PR Leadership Forum will focus on cutting-edge leadership strategies, research, case studies, and techniques for public relations and communications professionals.

The event begins at 12:15 p.m., Monday, October 29 and concludes by 2:45 p.m., Tuesday, October 30. To enhance discussion, networking opportunities and learning exchange, the event will be restricted to 30 registrants.

The all inclusive registration fee of $1,950 includes tuition, an extensive set of seminar materials, a welcome networking reception and dinner Monday evening, plus breakfast and lunch on Tuesday. Individual participants are responsible for their travel to New York and for hotel lodging.

All Public Relations Leadership Forum cancellations must be made in writing and are subject to a cancellation charge of $100. This policy is necessitated by the limited enrollment restrictions placed upon the size of each Leadership Forum session. Cancellations will not be accepted after August 29.

For two or more attendees, please contact Mary Beth Perry for a discounted rate at (+1) 352-392-0280 or marybeth@instituteforpr.org

PRLF Program

Agenda

11:45 a.m. - 12:15 p.m.
Registration and Networking Lunch
12:15 p.m. - 12:45 p.m.
Welcome and Introductions
12:45 p.m. - 1:45 p.m.
Diverse Voices: Profiles in Leadership, presented by Vickee Adams, SVP, Communications Leader, Wells Fargo
1:45 p.m. - 2:45 p.m.
Taking a Stand on Societal Crises, presented by Steve Cody, CEO and Co-Founder, Peppercomm, and Rob Lanesey, Chief Communications Officer, Intuit
2:45 p.m. - 3:15 p.m.
Networking Break
3:15 p.m. - 4:45 p.m.
The Public Relations Ethics Workshop, presented by Dick Martin, former Chief Communications Officer, AT&T
5:15 p.m. -
Offsite Reception and Dinner
8:30 a.m. - 9:00 a.m.
Networking Breakfast
9:00 a.m. - 10:15 a.m.
How to Integrate and Leverage the Power of Behavioral Science in Your Organization, presented by Sarab Kochhar, Ph.D., Director of Research, Institute for Public Relations, and APCO Worldwide
10:15 a.m. - 10:30 a.m.
Networking Break
10:30 a.m. - 11:30 a.m.
CEO Action, presented by Leslie Gaines-Ross, Chief Reputation Officer, Weber Shandwick, and Idalia Hill, Director of External Communications, PwC
11:30 a.m. - 12:15 p.m.
Lunch
12:15 p.m. - 1:15 p.m.
Leadership Communications: How to Orchestrate a Leadership Story and Advocate for Your Vision, presented by Tom Barritt, Partner and Managing Director, Ketchum Communications Training Network, Ketchum
1:15 p.m. - 2:15 p.m.
First Rule About Storytelling: Do Not Talk About Storytelling, presented by Lauren Day, Chief Communications Officer, Prudential
2:15 p.m. - 2:30 p.m.
Closing Comments and Adjournments

Speakers

Vickee Adams

Wells Fargo

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Steve Cody

Peppercomm

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Rob Lanesey

Intuit

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Leslie Gaines-Ross

Weber Shandwick

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Idalia Hill

PwC

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Dr. Sarab Kochhar

Institute for Public Relations

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Tom Barritt

Ketchum

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Lauren Day

Prudential Financial

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Dick Martin

Ethics Expert

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Pricing

Individual Registration

$1,950
  • The all inclusive registration fee of $1,950 includes tuition, an extensive set of seminar materials, a welcome networking reception and dinner Tuesday evening, plus breakfast and lunch on Wednesday. Individual participants are responsible for their travel to New York and for hotel lodging.

Location

360 Park Avenue South, 11th Floor New York , NY, 10010

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