Editing the Wikipedia articles for your company or clients can be a time consuming and difficult process. This is because public relations/communications professionals are not to directly edit Wikipedia when they have a conflict of interest such as working for the company that needs the changes. This article highlights the 11 current problems with the process and provides necessary steps to improve it. Guidance for public relations/communications professionals is also provided.
PDF: Exploring the Problems with Wikipedia’s Editing Rule for Public Relations
Marcia W. DiStaso, Ph.D.
Pennsylvania State University
April 2012
