This abstract is summarized by IPR from the original journal article published in the Howard Journal of Communications.

This research examines how mainstream media covered San Francisco 49ers quarterback Colin Kaepernick’s protest of the national anthem of the United States. Key takeaways of this study indicate a focus on the method of protest (kneeling) versus the meaning of the protest (social justice). The study reveals six interrelated frames that can be examined and understood through the theoretical lens of the protest paradigm: Kaepernick himself, individual action, virality, power and influence, professional risk, and deflection by distraction. These six frames enable people to better understand how individual actors can use their platforms to increase awareness and start conversations on important issues. This study discusses the power of celebrity to amplify voices and its consequences.

Location of Article:
The article is available online here (abstract free, purchase full article).

Coombs, D. S., Lambert, C. A., Cassilo, D., & Humphries, Z. (2019). Flag on the Play: Colin Kaepernick and the Protest Paradigm. Howard Journal of Communications, 1-20. doi:10.1080/10646175.2019.1567408

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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