A content analysis of the Fortune 100 official corporate Facebook sites will be conducted. Variables to be coded include the top five Facebook sites devoted to the company, tone, number of fans, purpose of the site, mentions of social responsibility, links, wall postings and social media links. Last, a survey will be sent to the administrators of the site regarding their responsibilities in managing the site
Download PDF: Can You See the Writing on My Wall? A Content Analysis of the Fortune 50’s Facebook Social Networking Sites
