This abstract is summarized by IPR from the original journal article published in the Women’s Studies International Forum. 

Elina Erzikova, Ph.D., and Bruce Berger, Ph.D. examined gender differences in perceptions of professional leadership among Russian public relations practitioners.

An online survey of 215 Russian public relations specialists was conducted. Data for the study was also collected through a series of 12 semi-structured interviews.

Key findings included:
–       Russian women placed greater importance on leadership than Russian men.
–       Female practitioners were hesitant to take a leadership role due to several gender effects:
o   Existing societal and professional gender stereotypes
o   Male-dominated societal and organizational culture
o   Lack of support from educational programs and professional associations

Read more to learn about the Russian public relations landscape and the role of women within it.

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Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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