This abstract is summarized by IPR from the original journal article published in the National Library of Medicine.

Crystal Y. Lumpkins, Ph.D., and colleagues analyzed the potential use of strategic conflict management as a health advocacy tool in US African-American and mainstream newspapers, arguing that the escalation of conflict can increase the effectiveness of health-related news releases.

The researchers conducted a content analysis of 1,197 stories in 24 Black and 12 mainstream newspapers.

Key findings include:
–News stories in Black newspapers with a conflict-frame appear to generate more coverage of risk factors such as cancer/health disparities than mainstream newspapers.
–For health disparities, mainstream newspapers were more likely to use gender as an index (45.5%) while Black newspapers were more likely to use ethnicity as an index (68.2%)
–Mainstream newspapers did not use community mobilization frequently (5.2%) while Black newspapers did (17.9%).
–Black newspapers are more likely than mainstream newspapers to show health disparities in their stories about cancer using African Americans as the index group and Caucasians as the comparison group.

Read more to learn how US African-American and mainstream newspapers communicate health disparities and risk factors to enhance media advocacy.

Citation:

Lumpkins, C., Bae, J., & Cameron, G. T. (2010). Generating Conflict for Greater Good: Utilizing Contingency Theory to Assess Black and Mainstream Newspapers as Public Relations Vehicles to Promote Better Health among African Americans. Retrieved September 08, 2020, from https://pubmed.ncbi.nlm.nih.gov/22822291/

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Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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