Gainesville, Fla. – Missouri School of Journalism doctoral student Yang Cheng won the 2015 Grunig PRIME Research Fellowship. In cooperation with the Institute for Public Relations, the annual award is sponsored by PRIME Research to honor James and Larissa Grunig.

“As a data-driven communications consulting firm working with global clients, PRIME commits itself to elevating the practice of public relations research as a positive career choice,” stated Mark Weiner, PRIME’s Chief Executive.  “Our future depends on talented data scientists like Yang Cheng.  We’re thrilled to host her for the summer.”

yang-cheng-bwThe Grunig PRIME Research Fellowship committee selects an outstanding graduate student in the field of public relations, business or communications to work at PRIME Research’s Ann Arbor, MI, office for six weeks each summer.  Cheng will learn about public relations research including data collection, data analysis, interpretation of research results and research-based consulting.

Cheng will receive a $5,000 stipend and an additional $2,500 to complete a research paper. Cheng’s chosen topic is titled,  “A Dynamic View of Organization-Public Relationships (OPR): Tracking Corporation-Activist Relationships (CAR) in a Conflict Lifecycle.”

“This fellowship offers me a wonderful opportunity to learn the practice and increase the understanding of organization public relationship measurement as a researcher,” said Cheng. “Thank you to the search committee and my supervisor, Dr. Glen Cameron, for their support.”

The Institute for Public Relations is an independent foundation dedicated to the science beneath the art of public relations™ and focused on providing applicable research to the communications practice.

PRIME Research, with offices around the world, combines subject matter expertise, critical thinking and statistical acumen with advanced technology to deliver actionable insights through a broad array of research and consulting services.



Brittany Luse
Marketing Manager
PRIME Research

Sarah Jackson
PR Associate
Institute for Public Relations

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Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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