This study attempts to: 1.) define the concept of health consciousness and identify its major dimensions, 2.) develop a scale for measuring individual health consciousness, and 3.) validate the scale with surveys. The scale will also be widely used to strategically design many health-related campaigns and to understand individual responses to the campaign messages.

Download PDF: Scale Development for Measuring Health Consciousness: Re-conceptualization

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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