This summary is provided by the IPR ESG and Purpose Research Library based on the original study

WE Communications examined stakeholders’ expectations for corporate purpose initiatives.

An online survey of 100,000+ consumers and business-decision makers across the globe was conducted in 2022.

Key findings include:
— 70% of respondents said they prefer that companies focus multiyear investments on a single cause rather than supporting a different issue every year.
— 74% of stakeholders said brands should be transparent when informing the public about actions they’re taking in response to current and emerging societal issues.
— Lack of data and data-driven goals was the top reason respondents became skeptical of brands achieving their values-led commitments.
— Respondents said brands should prioritize investing in the following areas amid economic constraints: employee well-being (59%), providing income and employment opportunities (57%), and access to healthcare services (47%).

Learn how to lead well-received purpose initiatives

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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