The Yale Program on Climate Change Communication and the Center for Climate Change Communication surveyed Americans to better understand their beliefs and attitudes on global warming.

An online survey of 1,031 Americans was conducted from April 25 – May 4, 2024.

Key findings include:

1.) 32% of Americans said they have “rewarded” companies that are taking steps to reduce global warming by purchasing their products at least once in the past 12 months.
–26% said they have punished companies that are opposing steps to reduce global warming by not buying their products.
2.) 47% of Americans thought people in the United States are being harmed by global warming “right now,” and 50% say they have personally experienced the effects of global warming.
3.) 50% of Americans say they hear about global warming in the media about once a month or more frequently.

See the original study here.

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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