Metric name Impressions
Standards area Social media measurement
Metric description and application. The question that this metric answers.  Impressions addresses the question of how many individuals who may have viewed or been exposed to an item. “Impressions represent the number of times an item was displayed.” (http://www.smmstandards.com)
Status This interim standard was developed by the Social Media Measurement Standards Conclave (a cross-industry collaboration bringing together many organizations (see http://www.smmstandards.com/about/). This standard was publicized for comment by the industry, submitted to the Coalition customer panel for review, and then adopted as an interim standard.
Standard or guideline Standard
Metric type Count
Validity and reliability of the standard. This should reference formal, preferably published, research demonstrating the validity and reliability of the metric, or, in the absence of such research, the kind of research that should be conducted.
Team leads and contact information Katie Paine, IPR Measurement Commission and News Group InternationalKatie@newsgroupholding.com

Richard Bagnall, AMEC and Metrica

richard@metrica.net

Tim Marklein, Council of Public Relations Firms and W2O Group

tmarklein@wcgworld.com

PDF: SMM Standards – Impressions

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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