Gainesville, FL – The Institute for Public Relations (IPR) Commission on Public Relations Measurement and Evaluation has awarded InfoTrend, Inc. (, the 2011 Jack Felton Golden Ruler Award.  InfoTrend’s case study, “The Toyota recall crisis: A predictive mathematical model of media impact on corporate reputation,” exemplified excellence in public relations research, measurement and evaluation.

A Silver Merit certificate was awarded to Determinus, a Chandler Chicco Company, and their client, Strategies to Overcome and Prevent (STOP) Obesity Alliance, for their case, “METRIC Model: Measuring Engagement and TRacking Influencer Communications”.

“The winning entry exemplified the high standards and technical rigor demanded by the Golden Ruler Award competition,” said Patricia Bayerlein, chairperson for the award. “The application of predictive analytics in an action-oriented and cost-effective model to show how corporate reputation can be directly predicted by document sentiment is an excellent contribution to the science beneath public relations.”

InfoTrend will accept the award at a special luncheon, sponsored by RF|Binder, at the North American Summit on Public Relations Measurement on September 19.

“It is an honor to follow in the footsteps of companies such as Southwest Airlines, MetLife, and Northwestern Mutual for an award bearing the name of Jack Felton, a long-time advocate research, measurement, and evaluation,” said David Geddes, Ph.D., Chief Consultant at InfoTrend. “InfoTrend is proud to show, through our research, that social media and traditional media results can be directly linked to attitudinal and behavioral outcomes, and thus with building value.”

Both of these cases will be available soon for download on the Institute web site.



Jenn Moyer
Foundation Operations Manager
Institute for Public Relations

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Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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