Gainesville, FL – Jim Macnamara, Ph.D., Professor of Public Communication at the University of Technology Sydney and a Visiting Professor at London School of Economics and Political Science, will accept the Institute for Public Relations Pathfinder Award at the 2017 Annual Distinguished Lecture & Awards Dinner on November 29 in New York City.

IPR awards the Pathfinder Award annually in recognition of an original program of scholarly research that has made a significant contribution to the body of knowledge and practice of public relations. Dr. Macnamara is internationally recognized for his cutting-edge research into measurement and evaluation as well as organizational listening through social and market research, consultation, stakeholder engagement, digital technologies and other methods. Dr. Macnamara’s findings in relation to organizational listening, described as “of major international significance,” have been reported in a detailed research report available online, a number of journal articles, a public lecture at London School of Economics and Political Science, and in one of his 16 books, Organizational Listening: The Missing Essential in Public Communication.

The Pathfinder Award selection committee chair Dr. Donald K. Wright, the Harold Burson Professor of Public Relations at Boston University, said the committee unanimously chose Dr. Macnamara.

“Dr. Macnamara is highly regarded as one of the world’s leading research authorities regarding communication measurement and evaluation,” said Dr. Wright. “He is an extremely worthy candidate for the award.”

Dr. Macnamara is an adviser on the development of the UK Government Communication Service (GCS) Evaluation Framework and was appointed a member of the GCS Evaluation Council in 2016. He serves as chair of the Academic Advisory Group of the International Association for Measurement and Evaluation of Communication (AMEC) and is one of the key architects of the new AMEC Integrated Evaluation Framework launched in June 2016.

“I am very honoured to be selected to receive The Pathfinder Award following in the footsteps of many distinguished scholars who have been recipients in previous years,” said Dr. Macnamara. “I am also very appreciative of the work of the IPR in supporting and promoting research and facilitating the linking of research and practice.”

Before the IPR Annual Distinguished Lecture and Awards Dinner on November 29, Dr. Macnamara will present at the IPR Research Symposium where attendees are invited to listen to and discuss the latest public relations research findings with authors, fellow practitioners and educators.

Tickets for the Annual Distinguished Lecture & Awards Dinner can be purchased at, or by contacting Jenn Moyer at

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Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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