On October 26, 2021, IPR celebrates its 65th “sapphire” anniversary! In 1956, Pendleton Dudley, and American journalist and public relations executive working in New York City, helped plant the seed for what IPR has become today. Once considered the “dean” of public relations, Dudley was active in the Public Relations Society of America (PRSA) throughout his professional career. In 1956, he founded and served as the inaugural chair of the PRSA group, the Foundation for Public Relations Research and Education. In 1989, the Foundation for Public Relations Research and Education became an independent organization that now does business as the Institute for Public Relations.

IPR has significantly grown in the past 25 years, both internally and externally. Today, we have a full-time president and CEO. We built five new Commissions and Centers of Excellence. We have hired additional team members (even though we are still small). We have doubled the size of our Board. We publish more research today than we ever have with more than 800,000 unique visitors annually to our website. And we’ve risen amidst game-changing factors, including the internet, social media, and mobile phones, just to name a few. Throughout this, IPR successfully kept up and anticipated the needs of our industry.

As we reflect on the past 65 years, we look ahead to the next 65 years. Public relations professionals can’t be successful without research and data. Every great plan conceived today must be accompanied by great research. Our society depends on communicators to change the world. Even in the past couple of years, understanding research and communicating about it is critical for societal behavior change for the good, such as decreasing COVID-19 transmission, increasing vaccine uptake, fighting climate change, improving mental health, and advancing equity.

IPR is committed to anticipating and reacting to the changes in the field to help serve each and every one of you. We want our field to be stronger and see the reputation of public relations continue to improve. We are passionate about the work we do.

Throughout October, please join us in celebrating those who came before us and support those who come next.

Here’s How You Can Celebrate With IPR:

Purchase the limited-edition sapphire items

Friends of IPR

Webinar One: Employees Give Employers a Performance Review

Webinar Two: Behind-The-Scenes of IPR: Best Practices for Conducting Research

IPR Give Day

Purchase the Limited-Edition Sapphire Items

This custom HydroFlask 24 oz. water bottle has a double-wall vacuum insulation made to keep your drinks hot or cold for hours without burning or alternatively, chilling your hands. The tumbler is engraved with the IPR logo and is available in “sapphire” blue. All proceeds from this water bottle go toward funding research projects.

Keep your feet warm while you strut around in style in the limited-edition IPR socks! Express your love for research with these comfy accessories. These custom, one size fits most, knit socks are unisex.

Purchase in the IPR Store here!

Friends of IPR

Join Friends of IPR! Friends of IPR is a monthly pledge program that helps IPR create, aggregate, publish, and sponsor research that matters to the profession.

What are the benefits of monthly giving?
·      An easy and effective way to show continuous support of IPR
·      A consolidated tax receipt from IPR at the beginning of tax season
·      Hassle-free monthly payments from your credit card
·      Ability to change your donation at any time (no commitment)

Become a Friend of IPR during the month of October and unlock exclusive and limited access to IPR research and merchandise.

With the Friends of IPR program, you can choose any amount you would like to contribute and change or cancel your pledge at any time. Your contribution is 100% tax deductible.

Join Friends of IPR here.

Webinar One

Employees Give Employers a Performance Review
Date: October 26, 2021 at 12-1 p.m. ET
Presenters: Ethan McCarty, CEO, Integral and Rob Jekielek, Managing Director, The Harris Poll
Description: With the emergence of the COVID-19 pandemic, employee and internal communications played a vital role as organizations adapted at crisis-speed to new ways of working. With many corporate employees working from home, the division between work and home life narrowed and blurred. Integral, an employee activation agency, and The Harris Poll recently released a new report, Integral Employee Activation Index, in which it looks to understand the impact of societal/political issues and workplace experience on employee perceptions and behavior. More than 2,000 employed individuals from across the United States shared their perceptions about daily mindset, personal priorities, compensation, and their societal/political values and how well their employer was making a difference.
Registration Link: https://us02web.zoom.us/webinar/register/WN_mOsoxx49TkebuyJF8v86Pw

Webinar Two

Behind-The-Scenes of IPR: Best Practices for Conducting Research
Date: October 26, 2021 at 4-5 p.m. ET
Description: Have you ever wondered what goes on behind the scenes at the Institute for Public Relations? From brainstorming an idea to analyzing results, let’s refresh on how to conduct a research report!

To celebrate our 65th anniversary, we are hosting a free, interactive IPR webinar that goes behind-the-scenes of how to conduct a research report! Led by IPR President and CEO Dr. Tina McCorkindale, you will gain an overview of common research methods in PR and communications and how to select the appropriate one, learn how to design a survey, and learn how to plan a research project, from goal-setting to analysis.

Registration Link: https://us02web.zoom.us/webinar/register/WN_lmxHG5–Suq0672CXB8sQA

IPR Give Day

Date: October 26, 2021
Time: 24 hours beginning at 8 a.m. ET
Goal: $10,000

IPR Give Day is our first-ever giving day. This 24-hour campaign is an opportunity for IPR supporters and contributors to come together as a virtual community and support research within the profession. Gifts made on IPR Give Day will directly support upcoming research and scholarships.