Gainesville Fla., – Dr. Carolyn Kim, assistant professor at Biola University, was appointed Chief Research Editor of the Institute for Public Relations Digital Media Research Center (DMRC). IPR’s DMRC is a comprehensive source for information about the social science of social media, best practices, measures and benchmarking. Dr. Kim is an award winning scholar, educator, and PR professional with experience working with global charities and national non-profits.

Dr. Kim’s notable background in PR education and social media research have been presented nationally, receiving recognition such as the first place teaching paper award from the Public Relations Division of the Association of Educators in Journalism and Mass Communication in 2015. She regularly addresses audiences on the topics of social media, credibility and digital communications.

“The Digital Media Research Center is poised to be the premier resource for the influence of digital media on the practice of public relations,” said Dr. Kim. “It is a profound privilege and honor to step into this role. I’m excited to work together with leading scholars and professionals to apply the latest benchmarks, best practices and trends of digital media into the context of public relations.”

While at Biola University, Dr. Kim designed and launched the PR major, with the number of students in the program doubling under her leadership. She has also worked with Biola’s award-winning student-run firm and its Public Relations Student Society of America (PRSSA) chapter.

“I’m thrilled to welcome Dr. Kim as the Chief Research Editor of the Digital Media Research Center,” said Dr. Marcia DiStaso, Director of IPR’s Digital Media Research Center. “Her extensive professional and academic experience combined with her fantastic energy will help us grow the center to be to be a go to resource for digital media.”

About IPR Digital Media Research Center

The IPR Digital Media Research Center (DMRC) is a comprehensive resource for information about digital media, best practices, measures and benchmarking. In addition to conducting signature research, the DMRC has a continuously growing database of overviews for published academic and professional research that provide insight into how digital media are impacting public relations.

About The Institute for Public Relations

The Institute for Public Relations is an independent foundation dedicated to the science beneath the art of public relations ™ and focuses on research that is applicable in communications practice. Its research is available for free at

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Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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