Amy Binder is CEO of the New York City-based RF|Binder. For close to 30 years, Amy Binder has been committed to bringing new and innovative thinking to the public relations field. Since founding RF|Binder in 2001, Amy has focused on working with major corporations, brands, government organizations, destinations and institutions on corporate reputation and brand marketing assignments. Previously she was President/Americas for the Ruder Finn Group where she, along with her father David Finn and her siblings, built the company into one of the largest independent public relations agencies in the world.
In addition to overseeing the business direction and growth of the agency, Amy is focused on ensuring that every client receives consistent, high-quality service and has continual access to the agency’s best creative and strategic thinking. She believes that applying effective, results-driven processes across the firm, encouraging research-based strategic counsel and creating a symbiotic approach across communication channels, are key to developing integrated communications campaigns that will deliver results in the changing media environment that we live in today.
She has worked across industries including food and beverage, financial services, lifestyle, luxury products and services, hospitality and education. Major clients have included Ameriprise Financial, Bank of America, Capital One, Cargill, Citibank, Dunkin’ Brands, edX, Eli Lilly and Company, The Hershey Company, Johnson & Johnson, McGraw Hill Education, NYU Stern School of Business, Staples, Stride Rite and Tupperware Brands.
Amy is on the board of the Institute for Public Relations and the Council of Public Relations Firms. She also serves on the Media Advisory Committee for Brown University and serves on the Brand Leaders Forum for the Center on Global Brand Leadership at Columbia Business School. She received her A.B. with Honors from Brown University and her M.B.A. from the Graduate School of Business, Columbia University.