Jim Macnamara, Ph.D., is a Distinguished Professor in the School of Communication at the University of Technology Sydney (UTS). He is also a Visiting Professor at the London School of Economics and Political Science. Dr. Macnamara is internationally recognized for his research into the evaluation of public communication and for his pioneering studies of organizational listening within government, corporations, and NGOs. He is the author of 16 books including “Organizational Listening: The Missing Essential in Public Communication” (Peter Lang, New York, 2016); “Evaluating Public Communication” (Routledge, UK, 2018); and “Beyond Post-Communication: Challenging Disinformation, Deception, and Manipulation” (Peter Lang, New York, 2020).
His research interests include evaluation of public communication (advertising, PR, and corporate, government, and political communication) and organizational listening.
He also is interested in digital and social media and does extensive research in health communication, including a current project leading the evaluation of World Health Organization (WHO) communication in relation to COVID-19 and World Health Days.