Molly Biwer is senior vice president of public affairs and communications and a corporate officer at Hallmark Cards, Inc. In this role, Biwer leads the company’s communications, public relations, government affairs, and community involvement programs. She is responsible for the Hallmark Visitors Center, Kaleidoscope – a children’s creative art experience at Crown Center – and the philanthropic activities of the Hallmark Corporate Foundation. Biwer also is on the board of directors of Crown Media Holdings, Inc., a public company that operates cable television’s Hallmark Channel and Hallmark Movies & Mysteries.

Biwer joined Hallmark in 2015. Previously, Biwer led employee commu-nications, public relations and corporate culture initiatives for Carlson, a Minneapolis-based leader in the hospitality and travel industries. She also was responsible for issues management, shareholder relations and the company’s philanthropic endeavors.

Biwer holds a bachelor’s degree in marketing education from the Univer-sity of Minnesota and achieved certified green belt status in the Six Sigma Process Improvement program. She serves on the board of directors for World Press Institute and the Hennepin Health Foundation. She also is a member of the advisory board for the Cornell University Center for Hospitality Resarch.