Dr. Mathes is the founder and President of PRIME Research. Before founding PRIME in 1987, he was the Managing Director of the German Newspaper Marketing Association, Frankfurt and performed research at the Research Center (ZUMA) and the Institute of Media Studies at the University of Mainz. An expert in the field of communication research and measurement, he has studied politics and media sciences and is a prolific author and lecturer. Dr. Mathes is a member of the International Communication Association (ICA), International Association for Mass Communication Research (IAMCR) and German Communication Association (DGPuk).