This summary is provided by the IPR Center for Diversity, Equity, and Inclusion based on the original study in the Social Science Research Network.

Dr. Jung Ho Choi and colleagues examined how the diversity of a company’s workforce affects jobseekers’ decisions.

An experiment of 178,862 different jobseekers was conducted using an online job listings platform from June – August 2021. One group had access to the diversity score of a company (as provided by job platform Zippia) and one group did not. Their usage of the website was then analyzed.

Key findings include:

  • Participants who saw diversity scores for the companies were more likely to click on job listings for companies with higher diversity scores.
  • Jobseekers wanted to work for companies with higher diversity scores even if it meant being offered a lower salary
    • These results were more pronounced in entry-level workers and in states with more positive attitudes toward diversity.
  • Female jobseekers and people of color were significantly more likely than other respondents to view diversity scores as useful.

Discover how diversity plays a role in jobseekers’ decisions

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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