This video appears courtesy of PRIME Research and

Cindy Villafranca of Southwest Airlines joined PRIME Chat on January 31 to share her expertise contributing into Southwest’s big data analyses for improving communications and business performance. Recently named as one of the “Top Women in PR” by PR News, Cindy’s experiences as a journalist, corporate communicator and data scientist empowers Southwest’s internal and external communications for better planning and more meaningful evaluation. Cindy shared many case studies to illuminate Southwest’s leading position in applied data sciences for public relations.

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Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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