Researchers analyzed the position of women in the public relations industry in 2017. Using communication theories regarding differences between male and female communication styles, researchers analyzed managerial skills, differences in communication styles, and traditional views of differences between men and women in PR.

Data was collected using an online survey of communication and PR practitioners from 42 European countries.

Results suggested that women prefer non-personal communication methods, whereas men preferred more personal forms of communication.

Read more to discover the observed differences between male and female PR practitioners.

This article is available online here (abstract free, purchase full article).


Tench, R., Topić, M., & Moreno, A. (2017). Male and female communication, leadership styles and the position of women in public relations. Interactions: Studies in Communication & Culture, 8, 231-248.

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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