Gainesville, Fla. – The Institute for Public Relations (IPR) Board of Trustees has elected Mark Weiner, CEO of PRIME Research Americas, as the Director of the IPR Measurement Commission for 2017-2018, effective immediately.
Weiner is a founding member of the Measurement Commission and is known for his expertise in communications research with a special focus on proving and improving the value and return on investment of public relations in driving positive business results.
The Commission, established in 1997, is an objective and comprehensive source dedicated to elevating the profession’s understanding and application of communication measurement and evaluation. The commission comprises researcher-practitioners and thought-leaders in public relations research, measurement, and evaluation, drawn from four segments of the global public relations industry: corporations, government, and non-profits; public relations agencies; research firms; and academia. The group explores, creates and disseminates best practice content related to research on, in and for the profession. Weiner is the eighth person to chair the Commission.
“Following in the footsteps of those accomplished leaders who served the Commission and the profession so ably in the past, and working alongside my fellow members as we prepare for the future, I am honored to accept the position,” said Weiner. “Since its beginning, the Commission has served as a beacon for those communicators seeking to demonstrate and generate the best results from their organizations’ investment in public relations.”
Weiner is a Trustee for the Institute for Public Relations, a member of the Arthur W. Page Society, and serves on the Advisory Board of the Museum of Public Relations. He is a member of AMEC, PRSA, IABC, and sits on the Editorial Advisory Boards of PRSA Strategist and PR News. He is also the co-author of one of IPR’s latest signature studies “Irreversible: The Public Relations Big Data Revolution.”
“Mark’s professional expertise coupled with his career focus on exploring new ways to prove and improve the value of public relations through research will help promote IPR’s mission,” said Tina McCorkindale, President & CEO of IPR.
About the IPR Measurement Commission
The mission of the IPR Measurement Commission is to develop and promote standards and best practices for research, measurement, and analytics that contribute to ethical, strategic, and effective public relations. The Measurement Commission comprises researcher-practitioners and thought-leaders in public relations research, measurement, and evaluation who represent four segments of the global public relations industry: (i) corporations, government, and non-profits; (ii) public relations agencies; (iii) research firms; and (iv) academia.
About the Institute for Public Relations
The Institute for Public Relations is an independent, nonprofit research foundation dedicated to the science beneath the art of public relations™. IPR focuses on research that matters to the profession, providing timely insights and applied intelligence that professionals can put to immediate use. All research is available free at instituteforpr.org and provides the basis for the organization’s professional conferences and events.