April 2002 – This primer on showing PR’s value to management is based on a well-rounded approach used by Texas Instruments. It was first delivered at an Institute for Public Relations conference in April 2002.

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How to Measure PR’s Contribution to Corporate Objectives
Donna Coletti
April 2002

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Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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