2002 – The survival of an organization’s reputation during a crisis depends on its internal culture, strength of its communications and integrity of its leadership. Despite the urgency of all management and communications efforts in a crisis, today’s technologies make it possible to effectively monitor public impact and reaction virtually in real time, and to adjust strategy and tactics accordingly. This paper describes the possibilities for public relations practitioners.

How to Measure Your Results in a Crisis
Katie Delahaye Paine
2002

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Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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