2001 – The point of measurement and evaluation is to help you make better, more informed decisions. A measurement report should help your business first, enhance your career second, and justify your existence third. If you focus on the first goal – improving your business, you will always get funding for the next research program.  This paper suggests 10 things that some of the country’s best-known companies have done with the help of a measurement program.

Fun things to do with measurement

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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