A valid measurement scale for organization-public relationships can offer practitioners and scholars a way to measure the relationship as it develops. This study examines the measurement of organization-public relationship by testing measures on one organization and a key public in an Eastern culture, South Korea.

Measurement of Organization- Public Relationships

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Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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