One in five Americans knows and regularly talks with a General Motors employee. Employee contact is one of the most credible sources of information about the company and the products. So how does GM measure the effectiveness of employee communications? This presentation offers a case study.

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Measuring the Effectiveness of Employee Communications
Kathy Collins

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Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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