Gainesville, Fla. – The Institute for Public Relations (IPR) Board of Trustees has elected Mohammad Hamid as the director of the IPR Measurement Commission for 2020-2021. Hamid will succeed the Cision Chief Insights Officer Mark Weiner, current director and a founding member of the Measurement Commission.

Hamid is currently the Managing Partner at Radian Partners, a management consultancy that uses a combination of analytical rigor and creative positioning to improve business performance. Mohammad was previously the CEO of Unison, a media monitoring and social listening company until it was acquired in February 2019. Using his background in data science, Mo supports the creation, management, and measurement of complex, multi-stakeholder campaigns. Hamid’s perspective on strategic communications is principally shaped by his experience with supporting leading brands in heavily regulated industries such as automotive, energy, telecommunications, and financial services.

“I’m incredibly honored to serve as the Measurement Commission’s next director,” said Hamid. “In the spirit of Mark Weiner’s leadership, I will not only work hard to ensure there is a continuity of philosophy and values, but will also focus my work on cultivating the future of measurement and evaluation. With the robust foundation that the Institute has created over 63 years, I am positive we will continue to illuminate the science beneath the art of public relations.”

Established in 1997, the Commission is an objective and comprehensive source dedicated to elevating the profession’s understanding and application of communication measurement and evaluation. The commission comprises researcher-practitioners and thought-leaders in public relations research, measurement, and evaluation, drawn from four segments of the global public relations industry: corporations, government, and nonprofits; public relations agencies; research firms; and academia. The group explores, creates and disseminates best practice content related to research on, in and for the profession. Hamid is the ninth person to direct the Commission, following Mark Weiner.

“Leading the Measurement Commission for the past four years is a career highlight.  As we enter the New Year and as I end my term as director, the Commission’s leadership could not be in better hands than it is with Mohammad Hamid,” said Weiner. “Mo combines the leadership, vision, determination and enthusiasm it takes to build on our rich history and to elevate the Commission in the decade to come.”

“Mo’s  career focus on improving the precision of communication measurement makes him a great fit for this position,” said Tina McCorkindale, President & CEO of IPR. “I look forward to working with him and I’m excited to see what the commission accomplishes under his leadership.”

About the IPR Measurement Commission
The mission of the IPR Measurement Commission is to develop and promote standards and best practices for research, measurement, and analytics that contribute to ethical, strategic, and effective public relations. The Measurement Commission comprises researcher-practitioners and thought-leaders in public relations research, measurement, and evaluation who represent four segments of the global public relations industry: (i) corporations, government, and non-profits; (ii) public relations agencies; (iii) research firms; and (iv) academia.

About the Institute for Public Relations
The Institute for Public Relations is an independent, nonprofit research foundation dedicated to the science beneath the art of public relations™. IPR focuses on research that matters to the profession, providing timely insights and applied intelligence that professionals can put to immediate use. All research is available free at instituteforpr.org and provides the basis for the organization’s professional conferences and events.

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Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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