July 2009 – This case study analyzes a financial company’s media content analysis program and its impact on brand and reputation.
Measuring “Company A”: A Case Study and Critique of a News Media Content Analysis Program
Sean D. Williams
July 2009
July 2009 – This case study analyzes a financial company’s media content analysis program and its impact on brand and reputation.
Measuring “Company A”: A Case Study and Critique of a News Media Content Analysis Program
Sean D. Williams
July 2009