July 2009 – This case study analyzes a financial company’s media content analysis program and its impact on brand and reputation.

Measuring “Company A”: A Case Study and Critique of a News Media Content Analysis Program
Sean D. Williams
July 2009

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Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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