With 18 years of experience, Nupur is well-versed in building long-lasting relationships, and creating and implementing award-winning initiatives that move consumers to take action and achieve amazing results. She has spent her career leading public relations for various brands in the consumer, retail, food, healthcare and nonprofit spaces. As a Senior Vice President in MSL’s consumer practice, she manages senior client relationships, leads strategic planning and ensures her clients have the right team to deliver on all objectives on a daily basis. One of her biggest passions is truly integrated communications, something she is able to facilitate through Publicis Power of One integrated teams. She collaborates closely with agencies and clients alike to ensure that public relations, corporate communications, influencer marketing, activations and more are delivering on brand and business goals, through both cross-discipline campaigns and day-to-day collaboration between disciplines.
Nupur is passionate about mentoring and leading the next generation of communicators. At MSL, she often leads training and career pathing initiatives for her team and the agency overall. In 2021, she joined her alma mater Columbia University to support the strategic communications program and students as a course associate. In this role, she supports the lecturer, gives lectures, provides feedback on assignments, and shares real-world examples of communications in action for the students.
Prior to joining MSL in 2017, she was with Marina Maher Communications for nearly 6 years, and Edelman for 5 years. She began her career at the Partnership for a Drug-Free America working on public affairs, government relations and community relations projects. Nupur holds a bachelor’s degree in Public Relations from Hofstra University and a master’s degree in strategic communications from Columbia University. Outside of work, she enjoys travelling and keeping up with the adventures of her husband and two daughters.