This post appears courtesy of Porter Novelli and features the Porter Novelli Purpose Tracker: The Business Imperative for Social Justice Today.

In this report, Porter Novelli describes the current landscape of purpose-driven business. In 2020, the American public expects purpose to be infused into the bedrock of an organization; if companies claim to be purpose-driven, diversity, equality and inclusion should be at the center of the business.

A survey of 1,004 U.S. general market adults was collected between June 10-12, 2020. The data were weighted to U.S. Census population estimates.

Key findings include:

  •  73% of Americans said for a company to be truly purpose-driven, it must be willing to take risks to address social justice issues.
  •  71% of respondents believe companies have more responsibility than ever before to address social justice issues.
  • 83% of Americans said a company does not have to be perfect when talking about social justice issues, it should be open and honest.
  • 79% of respondents said companies must address social justice issues by making changes internally.
  • 67% of Americans think companies with strong diversity, equity & inclusion (DE&I) values are more relevant.

Read the full report to learn about Americans’ expectations and see how companies can take a stand on social justice issues.

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Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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