2001 – This report is a narrative description of what the best public affairs programs within and beyond the Department of Energy Office of Science are doing to formulate and assess their operations. We focus on appropriate procedures for formative and evaluative research rather than suggesting specific outcomes. Finally, we organize our white paper along the levels suggested by theoretical literature in the field: program, function, organization, and society. The entire report is grounded in the scholarly body of knowledge in public relations and public affairs.
Guidelines for Formative and Evaluative Research in Public Affairs