November 8, 2007 –
The Yale Club
New York, NY
Beth Comstock, president, NBC Universal Integrated Media, oversees television ad sales and leads the Digital Media team, driving the company’s digital strategy, business, content, and distribution efforts. In addition, she also leads both the marketing and research teams and is focused on deepening connections with consumers.
Prior, Comstock served as General Electric’s chief marketing officer. In that role, she oversaw marketing and sales development and was responsible for cross-business growth programs, including GE’s ecomagination environmental effort and the Imagination Breakthrough innovation initiative. Comstock also led GE’s integrated communications, including the successful “imagination at work” brand campaign.
Comstock has been a GE company officer since 1998, when she was named GE’s vice president of Corporate Communications. Previously, she served as senior vice president of Communications at NBC, and as vice president of NBC News Communications. She held a succession of publicity positions at CBS Entertainment, Turner Broadcasting, and NBC. She began her career in television in Virginia.
Comstock is a graduate of the College of William and Mary.