Former IPR Trustee Björn Edlund mounts a spirited defense of focusing on reputation.  He responds to a column in The Economist that “says it is wrong for companies to aim at leveraging its reputation – or even to regard reputation as a corporate asset.”

Read Björn’s piece on the Arthur W. Page Society blog.

Frank Ovaitt is president and CEO of the Institute for Public Relations.

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Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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One thought on “Reputation = Performance + Behavior + Communications

  1. Reputation is said to based on what you say, what you do and what others say about you. This is not too different from performance, behaviour and communication.

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